Easily create product bundles and combo packs and boost your sales.
Create and sell pre-configured product bundles and discounted combos. Offering a bundle of your products at a lucrative discount is the easiest method to great sales in any store – and research has proven this across a variety of businesses – physical products, digital downloads or memberships. We have all picked up discounted bundles of products when we go grocery shopping. Even when we don’t want them; we have either bought bigger quantities or multiple product bundles.
Chained Products is the best WooCommerce extension to create pre-configured product bundles and offers. When someone buys your main product, they get all the “chained” products automatically. You can create a bundle of multiple simple or variable products and chain as many products together as you like. Or give additional products for free (as a gift) while purchasing a main product. You can even combine multiple chained products to create massive combo deals.
There is certainly the “more bang for the buck” aspect. But chained product bundles also provide “works great with” and “get add ons for free with main product” cross sell opportunities. They trigger fundamental human behavior to select an item with higher perceived value. Plus: Chained Products works great because it lets you create pre configured product bundles and gifts. Customers don’t get confused picking options and focus their attention on the value a bundle generates for them. This improves conversion rates and greatly increases overall sales.
Increase Perceived Value with multi product bundles Combine a few high value, relevant products together and sell them at a big discount. 15-20% works well for physical products. Go 35% for digital downloads. Create Unmissable bargains with higher quantities Encourage people to buy more. Create a bundle of 5 quantities of an item at a great bargain. Your customers will surely grab them all! “Consider upgrading to the bundle / higher plan” tactic Create a bundle of smaller, but highly useful products for someone who’s buying your main product. Or a higher priced bundle that includes a “pro” version of this product with some additional goodies. Upsell a highly profitable product on My Account Create a chained product bundle of high profit items and show them on the My Account page with the chained product shortcode. This is a superb upsell. Invoke reciprocity by throwing in an unexpected gift Don’t tell people you’d give them something extra, but go ahead and give them an unexpected gift on product purchase. Then follow it up with another bundle / offer. The surprise will create reciprocity and prompt them to return the “favor”! Create a graphic for the bundle and show it prominently A graphical representation of “so many things you get in this combo” creates a much better sensory appeal. Make sure to position this graphic at strategic locations in the funnel to increase conversions.